Bill Veneris and Chris Redfern of Alert IMS presented the following power point presentation at CRA’s 2004 Rental Rally:

"Setting rental rates -- it's a balancing act"

The goal of any pricing strategy is to maximize profits. For most businesses, this does not mean selecting the highest possible price, nor the lowest — but rather finding the price that generates the most business at the highest profit, an optimized price.

View the entire presentation - download it here.
To download, right-click on the link below, then select “Save Target As.”
(This presentation requires Microsoft PowerPoint.)